Working for both for-profits and non-profits, I balance creativity and practicality, developing effective multi-media/communications campaigns that can be executed efficiently and expeditiously, even on shoestring budgets when necessary. Having worked on both sides of the desk – as journalist and as media/communications specialist – I listen to both sides, then conceive of and implement strategies that address the needs of both.
Preview Media, San Francisco. Director of Corporate Communications for independent TV production company. Among achievements: generated a San Francisco Chronicle Sunday Business Section company profile, which in part led to the eventual acquisition of the company by Travelocity.com; developed an annual travel awards, with stellar panel of judges and follow-up awards event.
Jewish Community Federation, San Francisco.Media Manager for nonprofit fundraising umbrella that raises more than $20 million a year. Among achievements: developed and wrote a successful monthly fundraising report appearing in the local Jewish newspaper; created “Jews and the News,” an annual panel event featuring local Jewish media personalities.
Soup to nuts, from strategy to concept to writing to editing to overseeing web design, for. . .